The Internet is a diverse and equally brutal marketplace. You have to make your first impression really last, or you’ll be the last. This is exactly the reason making a positive impact is integral, especially for companies of all sizes to create images that will attract business.

Web design goes hand in hand with visual ads, and normally it’s big typography that people choose. Why? It leaves a homepage as memorable as possible, creating a bold (and hopefully the best possible) statement to customers.

Here are three major benefits:

A Big, Central Message – When you use big typography, the huge or even oversized text is one of the first things a potential customer will see. Whether it’s a standard ad, a homepage, or a social media account, big fonts at the helm of your online presence will send a message loud and clear.

Interesting, Unique Design – Today, designs don’t have to be 100% made up of images. From an aesthetic point of view, using pure typography or mixing it up with images can be really captivating. In fact, typography in itself is an art form that convey messages certain images or plain prose simply can’t. It can even give photography and illustration a run for their money.

Clear and Focused Attention – Some websites and ads have too many things going on that people often get confused which part to give attention to. This would lead to unprofitable results, leaving frustration to both the target audience and the business owner. Make it easy for people to see what you’re all about.

Here are some of the best examples of effective typography I’ve seen recently:

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None of the above images are mine and are copyright their respective owners. Thanks for reading!