John Holcroft already established his name as an illustrator, having worked for big names like Reader’s Digest, the BBC, The Guardian, and the Financial Times, just to name a few. Lately, however, he has been making the rounds online with his brilliant satire with a retro twist.

John’s take on today’s societal issues is fresh and accurate, while using a 50s advert style of illustrations. It’s not just the visual design he manages to recreate, but also the gritty, aged feel that makes them look genuinely vintage.

His latest works make people reflect on what’s wrong with today’s culture, not just in his home base of Sheffield in the UK. It seems to be happening all over the world – his images go viral because practically anyone with a computer or mobile device can relate to at least a few of the images.

Among his topics: dependence on (and preference of) technology, devaluation of workers, society’s greed. If anything, John’s illustrations are thought-provoking. Clearly worth more than just a thousand words.

Check out some of the British illustrator’s creations below:

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Visit John’s website to see more of his projects.

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