Most kids spent a chunk of their childhood staring up at the daytime sky, imagining stuff in clouds. For most of us, we’re satisfied just looking up and pointing at cloud formations saying, “I see a dog in that one,” while our friends would say, “No, that’s a dolphin!” But for Spanish copywriter and creative Martín Feijoó, it’s an entirely different ballgame.

It’s not the first time we on TAE would feature sky-inspired artwork. Remember Tomas Lamadieu and his drawings within the sky surrounded by buildings? Apparently, this is a thing, as seeing shapes in the clouds is referred to as Pareidolia by psychologists. When looking at the billowing clouds, Martín already sees them with a life of their own.

Taking it a step further, he shoots pictures of those formations and then uses a pen to bring his vision into a more tangible form. His project, called “Shaping Clouds,” feature the first things that come to his mind whenever he sees the distinctive silhouettes of white against the clear blue sky.


Martín shared that this mix of illustrative photography all began when he was traveling. “When I was a child I was told that clouds’ shapes were created by expert balloon twister clowns who live in the sky, so that they can keep entertaining children,” he recalls on a post in his blog. “On my last trip to Mexico I remembered this and I started to photograph clouds on the road.”

Everything from that point forward then inspired his whimsical series that proves that while we’re all under the same sky, our perspectives differ and we all see something maybe a little different than what the person next to us would. Here are just some of his adorably creative works. Some can be simple in theory, like the face of a man. Others, people would describe as creatively crazy hybrids (parrot fish, anyone?)











Stay updated with Martin’s latest works through his Tumblr page. Thanks for reading!