Self-described “air plant purveyor” Cathy Van Hoang is a designer and photographer who spends quite a chunk of her time upgrading sea urchin shells into cool little upside down planters. In turn, the air plants (called Tillandsia) and painted shells end up looking like aerial jellyfish pets she calls petit beasts.
The LA-based artist has been creating these amazing little creatures for the past few years now, and her Etsy shop called Petit Beast serves as home to this original concept. In fact, the demand for her cute creations have been growing that she’s put up a disclaimer on her shop that there’ll be about a week’s lead time before she could finish an order.
“The idea of turning air plants into jellyfish was an accidental one,” Cathy recalls. “I had the right ingredients to make them from the start. Sales really started to pick up and I was running out of space, so I started to hang them from the ceiling and voila.”
It’s not just the high sales that fuels her unique art form too – she really loves what she does and the effect the products have on buyers. “All of the positive responses I’ve been getting from people makes me very happy,” she says. “When I discovered air plants and how hardy they were, I simply fell in love.”
It all started quite humbly too. “I became an overly-enthusiastic air plant collector (hoarder), and our place was quickly becoming too densely populated. My boyfriend suggested that I start selling some of the plants in order to keep my collection from taking over our home and our lives. A couple photo sessions later, my Petit Beast shop was born!”
Yes, she even did the logo and everything else for marketing. What an entrepreneur! Here are more pictures of her adorable jellyfish pets:
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