Today, New York Fashion Week will launch with a theatrical emphasis on the upcoming global trends in fashion design. Many designers will opt for an outlandish visual presentation to attract the attention of big name buyers. But some brands are bringing forward a refreshing take on fashion and technology with hopes to revolutionize the construction and purpose of clothing and accessories.
This summer Tory Burch introduced the design world to her Fitbit jewelry line that tracks steps, calories and sleep cycles. Recently, Ralph Lauren followed up with a line of Polo Tech shirts, which transmit biometric data to a smart phone or tablet. Even technology brands are dabbling in the role of design as this week Intel introduced the Smart Bracelet to high-end stores like Barneys New York.
It is unlikely successful brands will dismiss the opportunity to spend thousands on an expensive eccentric outfit, but there is no doubt the introduction of tech savvy material is slowly changing not only the visual world but the tangible ability of the clothing itself. With approximately 600 designers showcasing their looks, it can be hard to stand out among the world wind of fabrics, themes and runway performances. Technology is on the rise, attracting the attention of buyers without compromising the visual aesthetics.
With the discovery of laser cutting, fabrics made from leather and silk can now be used to creative agile, decorative materials and shapes. To the untrained eye, it is nearly impossible to distinguish the difference between traditional designs and those brewing with technological advances this season.
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