Last night, the Empire State Building was lit up to pay tribute not only to the recently deceased Cecil the lion (a tragedy that outraged the entire world), but to many endangered animals. The project called “Projecting Change” was not only a display of lights but also a promotion by Discovery Channel on its newest documentary Racing Extinction airing this December.
While myself and the TAE creatives were unable to witness this important event, millions of New Yorkers and tourists alike were! “We lit up the Empire State Building with the world’s most beautiful — and threatened — species to show the world what’s at stake,” said one of the filmmakers via their website.
Featuring around 160(!) different species of threatened creatures and wildlife, the projected film on one of the tallest buildings in the Manhattan skyline certainly grabbed the attention it needed, and hopefully enough to push people to care more about our endangered friends.
According to the New York Times, Projecting Change cost $1 million – there were 40 projectors that enabled wonderful images of gorgeous animals to take over the building for the rest of the night. Here are some highlights of Saturday night’s astounding display:
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