I was browsing online for ideas and inspiration when I came across an old project from three years ago, the branding work for an Australian music festival called Parklife. The result is a good mix of cute, creative, and original.

Created by James Kape and Briton Smith, the project goal was to capture the essence of the event using miniature figures and a grass-like covering of the event’s logo. They wanted to “capture the atmosphere of Parklife and create a wealth of imagery for use in a long marketing campaign.”

Check out the behind the scenes footage:

Here are pictures of the outcome, all of which I thoroughly enjoyed! Definitely ideas ahead of the curb. They have everything! From kangaroos to crowd surfers and everything in between, these custom suspended 3D letters never cease to amaze.

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Thanks for reading!