I was browsing online for ideas and inspiration when I came across an old project from three years ago, the branding work for an Australian music festival called Parklife. The result is a good mix of cute, creative, and original.
Created by James Kape and Briton Smith, the project goal was to capture the essence of the event using miniature figures and a grass-like covering of the event’s logo. They wanted to “capture the atmosphere of Parklife and create a wealth of imagery for use in a long marketing campaign.”
Check out the behind the scenes footage:
Here are pictures of the outcome, all of which I thoroughly enjoyed! Definitely ideas ahead of the curb. They have everything! From kangaroos to crowd surfers and everything in between, these custom suspended 3D letters never cease to amaze.
Thanks for reading!