If you follow TAE, you know by now that I am obsessed with all things graphic design and street art, especially Guerrilla Marketing.
Guerrilla Marketing (pronounced guer·ril·la) is defined as innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product.

Traditionally smaller companies with lower campaign budgets are known for using this style of marketing to gain traction. What happens when a big budget company uses guerrilla marketing tactics? Well the answer is in the photos below… they have the capability of taking over a whole city for the weekend.

Dig, a new TV show that is launching on USA Network, has taken over downtown San Diego during the overly popular Comic-Con convention and has captivated thousands. #DigDeeper along with the show’s branding has been pasted street art style all over the walls and windows of cooperating busineses throughout the Gaslamp District. If the paste up art work isn’t that exciting to you, take a look at what else Dig is doing. Various SUVs covered in fake mud with the Dig branding “drawn” on the windows are being driven around the streets creating a curios buzz. This campaign was thoughtfully planned out and successfully executed, with an expected reach of 140,000 people in person and probably triple that online. Check out some quick pics I snapped outside of the TAE office on 5th Avenue.

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Keep an eye out for #digdeeper