One thing that all my readers must know is that I am a packaging nut. As nerdy as it sounds, I have a weakness for creative package design, greeting cards, custom wrapping papers, and pretty much any custom printed creation. Most of my posts on TAE cover street art, photography, or mixed mediums so I thought this would be the perfect opportunity to blog about an amazingly solid branding and packaging project that I discovered! This is a co-project where multiple different designers strategically developed the branding of a modern webshop so that it would satisfy the user from shopping (start) to receiving their package (finish) in the mail. Scroll down to see all the fine details!

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Servus-am-Marktplatz-packaging-tae-23Thanks for reading!!

CREDITS
Client: Red Bull Media House
Project Management Red Bull Media House: Judith Pertl, Caro Frank (Caro Frank Markenberatung)
Head of Project Management Digital Red Bull Media House: Christian Plamenig
Creative Direction: Mike Fuisz
Art Direction & Graphic Design: Sabine Kernbichler, Nicole Lugitsch
Brand Consulting: Caro Frank (Caro Frank Markenberatung)
Illustration: Reinhard Blumenschein (Weinper&Co GmbH, Wien)
Text: Rita Stahlberg, Sarah Posch
Project Management moodley: Markus Supanitsch
Director Digital: Birgit Taucher
Web Design: Alex Muralter, Sabine Kernbichler, Nicole Lugitsch
HTML/CSS implementation: TOTALdeluxe
CMS/Shop realization: commercetools GmbH