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Sometimes advertising can get quite mundane, but there are certain graphic artists and marketing experts that just do it right. When there’s a brilliant combination of creativity and timing, everything just falls into place.

Designers often forget an element or two when creating something for a brand. Artists need to remember to consider not just the aesthetics, but also the safety and reusability of what they create, in accordance with the brand they’re trying to promote.

Such an example is this “parmesan pencil” which was created a couple of years ago. If you’re fond of pasta, you know how tiring it can get to shave parmesan sometimes. This product not only offers a solution for that, but also does it creatively:

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Some of my TAE creative team members have gathered what can be considered some of the most effective and creative packaging designs seen recently.

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Thanks for reading!

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